When it comes to content length, long format content is often preferred in terms of search results and rankings. But did you know that you can assess the length of your content through the analysis of your competitors? That's true. Let's say you're doing a competitive analysis of the legal industry. The industry wants to find competitors ranked by terms like "California Drunk Driving Lawyer." advertisement Continue reading below First, use ctrl + shift + N to launch a new private session. This is important when doing a competitor analysis. This is because the browser displays a private window that contains sessions that are all disabled and not logged in. This is beneficial for several reasons:
There are no personalized results that make the water muddy when using the logged-in account. There are no localized results that muddy the water that ghost mannequin effect service occurs when using a logged-in account or a regular window that is not logged in. There are no adjusted results that interfere with the data you want to investigate. Using the previous crawl example, you can see the number of words in Screaming Frog by making sure the internal tab is displayed> scroll to the right to the Word Count column. Scream-Frog-4 Simply plug in the top five competitors you choose for that keyword and rate each word count for each competitor you crawl. advertisement Continue reading below Then it's a game that beats competitors with word count, high quality content, and high quality inbound external links. Content length considerations on mobile People (mostly SEO) may think that mobile undermines the potential for potential customers through mobile. This is actually far from the truth.
People still review long-form content on mobile. On the high quality screens of Samsung and iPhone, readability of the text (in most cases) is not an issue. In fact, Ellen Harvey at pubexec.com has researched the length of content on mobile devices and explains why long format content works the same as short format content despite the small device size: It is written as. "1. On mobile platforms, there are more short articles, but long articles get just as many visits. Long content reports the entire sample size of the article, Pew reports . Although only 24%, long articles get an average of 1,530 interactions from mobile users compared to 1,576 interactions with short content.