I love marketing automation. That's why we've built practices to enable businesses to set up effective marketing automation campaigns that create workflows, playbooks, scripts, and provide technical help on a variety of platforms. I hate marketing automation. My inbox is messed up. I receive hundreds of emails every week from ignorant marketers. They have my email address, so I think they will send me cold suggestions like asking for a meeting, calling, or sending spam at all. These marketers are ignorant of how to use marketing automation effectively. And they are ruining the tool.
But what if you want to give SEO, who is responsible for building links, access to marketing automation? Watch the industry nod another reputation as formerly respectable SEO professionals join the ranks of people who communicate in color correction services the greeting "Today's Greetings". Recently, some free marketing automation tools have become popular. Most notable is Mailchimp's marketing automation tool. Mailchimp isn't blaming the recent increase in unwanted link requests, it's just a tool. advertisement Continue reading below But since they started offering the service for free.
I've seen irrelevant link requests more than tripled. On both our site and our client's site. Great tools in the hands of incompetent people do more damage than good. Can I change the link in my blog post from 2010? If you're asking me to change the link in an old blog post, there should be a reason. It's not just because you put my email address in a playbook that directs follow-up every three days. I don't think it's inherently bad to ask for links to old content. If something is really relevant and it adds value to your post, please indicate its value. Let me show you how it works.