Forum Posts

Abdullah Alamin
Aug 03, 2022
In Wellness Forum
I think. If this campaign had default bid adjustments of 0% for all three devices, you would apply +27%, +6%, and -43% to mobile, desktop, and tablet bid adjustments, respectively. It's simple the first time, then you'll have to change your modifiers at the end of this process every time in the future. For example, if this campaign had a +50% adjustment in place for mobile, meaning your mobile bids are 150% of your base bids, you would multiply that 150% figure by 27% to get an increase. an additional 41%, which in a new mobile bid adjustment of +91% (50% +41%). That's why I've referred to this far right column as a "bid adjustment change" instead of a direct "bid adjustment". It might seem a bit counter-intuitive, but anchoring your base bid at the keyword level on a device gets tricky. Rather fax number list than using a single bid adjustment, you should instead change your keyword bids for your base device, which means you'll also need to update your other two bid adjustments based on device. In the example above, if mobile was the base device type (with bid adjustment still set to zero percent), you would first increase your keyword bids to reach your desired goal , then recalculate your desktop and tablet bid. adjustments. It's easier to just use all three device bid adjustments to optimize performance across devices, compared to a combination of keyword bid adjustments and bid adjustments. To sum up my recommendation: optimize your
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Abdullah Alamin

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